Print magazines on the offensive

Five large magazine publishers are joining forces to launch an ad campaign that aims to reenergize readers’ and advertiers’ interest in the print magazine media. Ad people have always known that magazines have one of the highest impact and purchase inciting rates among all other media. However, with all the hype around Web 2.0, 3.0, online social web sites and similar mostly user-generated venues, as well as the uncomparably cheaper prices to advertise online (you get what you pay for), and all this coupled with the bad economy, marketing directors and company executives have been shying away from magazine advertising lately.

Here’s a clip from the campaign:

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